NextMark this week unveiled the much anticipated NextMark Select service at the DMA's DM Days 2009 conference in New York City. Nora Brophy from Cross Country Computer and NextMark's Chris DeMartine (shown above) co-presented to clients including Belardi/Ostroy, Aggressive List Management, IOMA, Estee Marketing Group, and RMI Direct Marketing. Those attending the demonstration were quite enthusiastic, with one list manager describing the new service as "life changing."
NextMark Select bridges the gap between data cards and data. This two-way connection automates the tedious administration of data cards and paves the way for new analytical applications, such as advanced mailing list profiling, online custom counts, and online ordering.
The "wow" always came at the point of the demonstration when showing how it enhances data cards. Here's a snapshot of a mailing list profile:
For more information, visit the NextMark Select page on NextMark's website.