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October 27, 2009

Comments

I was glad you posted the NPR coverage on LinkedIn - I may have some clients that can use NextMark... However, you mention that NPR used the terms "buy" and "sell" instead of your preferred term, "rent" in the story (understandable). However, I might know why - have you noticed that your home page tag says "Buy mailing lists, sell mailing lists..." which probably helps you with your SEO, but not with correctly positioning your product. [ and tags also mention these terms]

Eric, that's a good point. The reason we use the term "buy" versus "rent" on our website is because that's the terminology most often used when looking to acquire a mailing list. We did research on that and the word "buy" if used far more often than "rent."

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