A recent TechCrunch interview with 4INFO, the "King of SMS," portrays great promise with the SMS text medium and with the company. However, reader comments below the article indicate otherwise.
Here's the interview:
Industry analysts seem to agree with 4INFO: According to J.P. Morgan's 2010 Internet Industry Outlook, mobile advertising is expected to grow by 45% in 2010 to $3.8 billion fueled primarily by mobile message advertising (SMS Text).
Your take? Is SMS Text marketing hot or not?
Text messaging "with the required prior permission of the customer" and the required "opt-out" option can really be beneficial if marketed to a customer as a "special offers only for our premium customers" or "great offers or membership benefits not available elsewhere" notification vehicle. There are companies sending coupons, special discount codes redeemable only in stores and totally trackable back to the customer and offer, and more. We work with several outsources who offer this to companies looking for new ways to stay in touch. Just keep it under control and don't "stalk" your customers with too frequent texts to the point of annoyance.
Posted by: Errol Davis | February 16, 2010 at 12:17 PM