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February 11, 2010


Text messaging "with the required prior permission of the customer" and the required "opt-out" option can really be beneficial if marketed to a customer as a "special offers only for our premium customers" or "great offers or membership benefits not available elsewhere" notification vehicle. There are companies sending coupons, special discount codes redeemable only in stores and totally trackable back to the customer and offer, and more. We work with several outsources who offer this to companies looking for new ways to stay in touch. Just keep it under control and don't "stalk" your customers with too frequent texts to the point of annoyance.

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