Google's $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube. AdMob, the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation with revenue approaching $100 million. Google thinks this can be a lot bigger:
"Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That's what has us excited about this deal."
The trend is clear. This deal shouts the importance of the mobile advertising channel. What can we learn from this? What should we do to capitalize on this trend?
The acquisition shows that the possibilities of Mobile Advertising/Marketing in conjunction with Internet are huge and the player who aspires to grasp Online Ad market cannot neglect the Mobile Ads sphere
Posted by: Sanjeev | November 11, 2009 at 05:49 PM