NextMark

DMA09 Visit NextMark #1930

NextMark will be presenting and exhibiting at DMA09.

NextMark provides information and technology that powers the market for mailing lists, and makes it easier for you to purchase mailing lists, sell mailing lists, and learn about mailing lists.

NextMark and marketing INFORMATION network (mIn) have been serving the list industry for 10 and 20 years respectively. Thousands of list brokers and list managers use NextMark every day to help their clients with effective and profitable new customer aquisition.

Visist our booth #1930.

Learn about the following products and services that make it easier for you to effectively reach your market.

Mailing Lists Search Tool (free):  search over 60,000 mailing lists from 700+ sources.

Professional list brokerage system:  a fully intergrated online contact management, mailing list research, competitive analysis, and order processing system.

Contextually targeted advertising:  place relevant list titles at the very top of the search results (over 60,000 lists) every time a broker or mailer runs a search.

Search engine optimized data card web site:  integrate NextMark data cards with the list manager's web site, and gets them noticed by search engines for better placement on Google, Yahoo and Bing.

Stop cold calling for list sales:  bid on leads by market category, capture more inquiries from your managed list titles, and calculate the ROI from start to finish.

Connecting data cards with data:  connect data cards with the source data at the service bureau for automated updates in real-time. Create high definition list profiles and enable EASY counts directly from the data card.

Stop by and you'll be glad you did!

Important Fact:  Experts agree at least 40% of direct marketing success depends on mailing lists.

Which school of marketing teaches the best lessons?

In this 7-minute video, marketing legend David Ogilvy implores every marketer to build their career on a foundation of direct marketing disciplines. He chastises those who "worship at the altar of creativity."

Do Ogilvy's "old school" principles hold true in today's media landscape? Are Twitter, Facebook, mobile, etc. are changing everything? Does the "new school" make the lessons taught by direct marketing obsolete?

If you think Ogilvy's lessons are still valid, you can get a full dose of his powerful ideas in his book Ogilvy On Advertising.

A special thanks to Jim Gilbert for sharing this video in his blog!

NextMark chosen as a finalist for DMA Future Innovators Award

Great news! NextMark has been chosen as a finalist in the Direct Marketing Association's inaugural Future Innovators Award. According to the DMA, "This award recognizes the innovative advances being made in the field of marketing."

"Today’s marketers, faced with unique challenges, are experimenting as they strive to rebalance. Recognizing that unexpected changes foster ingenuity and creativity, and that experiments usually garner surprising results, DMA’s FIA awards are now showcasing and rewarding those outstanding achievements. The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year."

Other finalists for the 2009 Future Innovators Award include:

• AmazingMail.com
• BLI Messaging
• City Twist
• Epsilon
• Experian Marketing Services
• FirstData and Visant Marketing Services
• FreshAddress
• Global-Z International
• Harte-Hanks
• Neustar
• Portrait Software
• Propco Marketing
• Unica Interactive Marketing

Some great companies in the running and the competition is sure to be fierce.

According to the DMA in annoucing the finalists, "The response to this new award was staggering, and the excitement and enthusiasm it generated beyond even our expectations. The DMA is delighted to be presenting the awards at its annual conference, DMA09, at the San Diego Convention Center, San Diego, CA, at a special Awards presentation ceremony on Sunday October 18 at 5:00 pm in the Exhibit Hall by booth #1147. We hope you will join us to celebrate with the winners and we look forward to seeing you there."

Please wish us luck in the finals! If you are going to the DMA09 conference, please stop by our booth #1930 to say hello.

Ellison Explains Cloud Computing

Cloud Computing is the the buzz of the IT industry. In this 5-minute video, Larry Ellison of Oracle hilariously debunks the novelty of Cloud Computing and explains what this vapor is really made of:

I am not an Ellison fanboy, but I have to give him credit for driving the Network Computer concept a dozen years ago. It did not fly at the time, but it seems history will show he was ahead of his time.

For the inquiring reader, yes NextMark's applications are fully Cloud Compliant ;-).  Seriously, since our founding in 1999 every application we've built has been on the Software as a Service (SaaS) model... also known as on-demand computing, utility computing, other names, and most recently Cloud Computing.

The main theme in all these buzzwords is you don't have to hassle with building and maintaining software applications and the infrastructure needed to keep them up and running.  This saves you lots of time and money. But the biggest benefit is letting you focus on your core business!