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September 10, 2009


Well said, Jim, well said.

I agree. This is especially relevant right now. Seems like the emphasis continues to be on selects like last purchase amount and recency. There needs to be more emphasis on the 'F' in RFM. The list profiles on the data card provide this information now -- it's very insightful. The ALEXA files are a very good example (i.e. Potpourri Group).

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