List managers may be taking a hit from major mailer attrition right now, but the future of direct marketing still looks bright. Online channels are exploding to form a paperless playing field for direct marketers, and an increasing number of list managers are joining the game.
In addition to providing free tools to help list marketers with the online promotion of their data cards, NextMark also hosts free webinars for our clients to learn more about measureable list marketing opportunities. The following list marketing webinars were attended by more than 100 managers in 2008:
Many attendees have asked for copies of these presentations, so we posted copies on Slideshare to make them easily accessible. Many of the terms referenced in these presentations are defined in the marketing glossary.
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