As I promised in my previous post about DMA*08, here is a tally of our costs for six of us from NextMark to exhibit at the DMA*08 conference:
| Item | Cost |
|---|---|
| 10x10 booth space | $3,995 |
| Booth furniture | $1,490 |
| Booth shipping | $502 |
| Phone | $282 |
| Plants | $66 |
| Registrations | $450 |
| Hotels | $3,085 |
| Airfare | $2,218 |
| Food | $879 |
| Banner Stand | $560 |
| Taxi | $388 |
| Personal Car | $343 |
| Parking | $231 |
| Total | $14,489 |
Ours is a modest setup... 10x10 popup booth. We do our best to keep the expenses down, but a it's hard to do because the prices at the conference are a rip-off.
We worked hard in advance of the conference to get the most from it. As a result, we had 60 scheduled meetings at the show. Those meetings and other unscheduled conversations led to 41 sales opportunities. Not bad.
Doing the math... $2,415/person, $241/meeting, and $353/opportunity.
Now our challenge is to turn those opportunities into sales. That will be the subject of a future posting once we've let these have a chance to come to fruition.
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