B-to-B Magazine publishes an annual "who's who" report that lists the innovators in the marketing community. According to the story:
"This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world. For this year's report we focused on nine categories: marketers, agencies, direct and database, e-mail, search marketing, business media, services, analysts and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff."
Here's a nice surprise... they chose yours truly for 2008 and recognized the success of NextMark (the whole team deserves this honor!) in their "direct and database" segment because:
"Pych founded NextMark in 1999 with the vision of streamlining the direct marketing process and, in particular, mailing list procurement. Under his leadership, the company has delivered a number of innovations, including the application of modern search technologies to find mailing lists."
This is a nice ego boost. But when I look at the list of other recipients and their vast accomplishments, I have to wonder if we deserve to be among them. We've had some success, but we have so much further to go to reach our goal of Customers On-Demand. In the meantime, I'm quite honored to be on this list!
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